Ace Law Firm

Ace Law Firm is a renowned legal institution with a rich history of providing top-notch legal services. Established with a commitment to excellence, integrity, and client-centricity, they earned a reputation as a trusted partner in the pursuit of justice.

I revamped the Ace digital identity, focusing heavily on the theme of justice and fairness. The logo incorporates a shield, to convey protecting the innocent, alongside scales which convey fairness for all.

All marketing material focuses on the Ace visuals, with a very minimalistic theme, as it is an visual identity that should speak for itself at all times. The colour palette is neutral but grounded, conveying a fair but grounded motif.

With clean, straight line visuals, it shows a brand that is straight to the point, honest and trustworthy, exactly the kind of firm you need on your side in the court of law.