Leafgel

Leafgel is a cosmetics brand that represents a harmonious blend of nature and beauty. Known for its exceptional quality and commitment to sustainable practices, Leafgel has established itself as a trusted name in the cosmetics industry.

I worked with the Leafgel team over several months crafting new packaging design for the products, alongside marketing material for each product, establishing a fresh visual identity with their existing assets.

Since Leafgel is already an established name in the cosmetics industry, I let the products speak for themselves within my marketing assets, choosing to feature no accompanying copy. Presenting Leafgel in a way that is so prestigious and established that it doesn’t need to be explained, allows Leafgel to further convey their products as high-quality, whilst the new colour palette conveys a soft, natural tone.