Optimal Oxbridge

I designed the logo and brand guidelines for an EdTech Startup called Optimal Oxbridge, a company that uses data to determine your chances of being accepted to study a specific course a different “Oxbridge” colleges.

I also worked on UI Drafts for the landing page for the website, and created leaflets that were handed out during Oxford & Cambridge open days.

Optimal Oxbridge Brand Guidelines

I worked with the client to establish a strong visual identity centred around the owl logo, which is a motif inspired by the OxBridge aesthetic and visuals

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Website drafts & Leaflets

I was tasked with creating the initial website visuals and landing page, which is crucial for landing customers as a startup. After that, I worked with the client to create their ideal leaflet for their marketing team to hand out during OxBridge open days throughout 2022.